After your event is finished, the real fun begins! If you’ve captured quality content from a company like Films 2 Reels, you have a plethora of material that can be used long after the lights go down. Repurposing your event content not only saves you time, resources, and marketing efforts, but it also allows you to keep your brand in front of your audience and get them excited for your next event.
Read on for some creative ways to repurpose your event footage (especially short-form videos) for future promotions!
1. Create Short-Form Highlight Reels for Social Media
Short-form videos are the crème de la crème when it comes to social media platforms. These types of videos are ideal for Instagram Reels, TikTok, and YouTube shorts. By putting together the most impactful moments from your event we can create spectacular 30-60 second highlights that are not only eye-catching but keep the conversation going.
Whether it’s a speaker, lively audience interaction, or a memorable on-stage moment, these short videos can pack a punch and are perfect (and easy) for sharing across your social media platforms.
Short videos also give you the chance to reach an untapped audience that was unable to attend your event. These videos will tell a quick story and leave your audience wanting more.
2. Break Down Keynote Speeches Into a Series
The truth is that most people don’t have the time to sit through an hour-long speech after an event concludes. Instead of having your audience miss the point of your event, why not break your speeches down into a series of short clips that showcase the key points? These snippets can be shared over time and tell the story of your event.
You can even turn it into a series where each clip addresses one major point. This keeps your audience engaged and looking forward to the next clip.
3. Incorporate Short Videos Into Your Email Campaigns
Does anyone read emails anymore? The answer is ‘yes’ if it’s not just a bunch of text on the screen. When you add short-form videos you increase your chances of grabbing the reader’s attention.
Repurpose event footage into small sized video clips that can easily be embedded into email campaigns. These may include behind the scenes moments, speakers, or reels from event sessions. By mixing videos into your email marketing, you remind your audience of your event and encourage them to attend your next one.
Additionally, including videos into your emails increases engagement and click-through rates which makes sure that your message stands out in otherwise crowded inboxes.
4. Share Speaker Quotes Paired With Video Clips
If there were some powerful speakers at your event, don’t let their words fade away. Capture some of their most inspirational moments and quotes and pair them with short-form video clips of their speeches. This type of content performs well on platforms like LinkedIn, where leadership is highly valued.
Sharing these clips with quotes not only keeps the speaker and your event in the spotlight but also makes your brand stand out in your industry.
5. Build a Countdown Series for Your Next Event
If you have another event scheduled, you can use impactful footage from your past event(s) to build excitement. Create a countdown series that features short-form videos from your last event that showcases everything from keynote moments to audience interaction.
Post these clips in the weeks leading up to your event to create buzz and gives attendees a sneak peek of what they can expect.
Countdown videos also work well as part of a promotional strategy. You can easily combine them with email teasers, social media, or paid ads to create a pre-event campaign.
6. Repurpose Event Footage Into Ads
Let’s face it, there is value in paid advertising. Repurpose your short-form video clips from your latest event into advertisements that promote future events. Use speakers, audiences, and event highlights in online ads to show the energy and value of your brand.
Short-form ads can run on platforms like Instagram, Facebook, TikTok, and YouTube which helps to build credibility with your audience.
7. Develop an “Event Recap” for Your Website
Your site is the perfect place for a recap video of your event. This can be a little longer than the short-form videos and be made up of short clips from different moments through your event. This includes keynote speakers, audience testimonials, or even some behind the scenes footage of preparing for your event. Having a recap video on your site is like a living portfolio for future clients or attendees.
Having a video like this highlights your event and gives your audience a reason to attend the next one.
8. Build an Educational Resource Library
Just because the event is over doesn’t mean that the educational portion has to end. Your event is valuable and therefore the content still is too. Consider turning your footage into an educational resource for online viewers. You can create a video library on your site which extends the lifespan of your event and provides a valuable resource to your audience.
Because you’re offering ongoing education and continued education, it will help you stand out as a leader in your industry. An educational library also helps drive traffic back to your site.
Maximize Your Event’s Value With Short-Form Video
Repurposing event content is all about extending the life of your hard work and getting potential attendees excited about your brand and next event. With short-form videos, you can capture attention and keep your event at the top of your audience’s mind, and engage your audience. Whether you use social media, emails, or your website, short-form video offers a versatile way to showcase the best parts of your event and promote them for the future.
Your event may be over, but your content doesn’t have to be. If you’re interested in short-form content for your event, reach out to Films 2 Reels. We are happy to answer any questions you may have.